Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/04949_Field_OMDK T48.txt

Text File | 1996-04-10 | 739b | 14 lines

that’s different. Or particularly from U of T. That’s
not the problem. No, I’m talking more of who has
any use for McLuhan? Over what period of time?
And why do more people have use for him today?
Well, I have a theory, the volcanic theory of art
that actually may apply to McLuhan. There is
something in the collective consciousness that
maybe has a pattern, maybe has a law of
operation, where the initial thrust of an idea or an
invention of some sort gets a fair bit of attention
and is instantly in the culture, only to slip into
oblivion for a gestation period—it’s like the seeding
of the culture, literally like a form of fertilization
where the seed actually has to “die,” “transform,”